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J. Cannon and Jus Coop are loyal to their North Carolina roots with varying but similar backgrounds. Their passion for music brought them together and formed their friendship, but their morals, ethics, and steadfast beliefs formed their brotherhood, which defines TheFirm. In 2016, TheFirm got their start by hosting social and networking events. They then began to embark on a musical journey that was brought to a halt due to career changes. Three years later, with the right team and resources in place, they hit the ground running, ready to uplift, empower, and give the world an undeniable vibe.

Videos By TheFirm

Mixtapes Featuring TheFirm

Performances for TheFirm