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Adam Allen (born April 10, 1998), known professionally as Luh Adam, is an American rapper. He is considered to be an influential figure of his generation with his music impacting the modern sound of hip hop and trap music. Known for his allegorical vocal style and fashion, Luh Adam initially released a series of independent singles beginning in 2012. He began his sequence with Everything Designer. In early 2020, he released his debut mixtape Better Than Yesterday.